IT'S HANBUL

IT’S HANBUL is where passion for beauty
comes together to create great beauty

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30 years
of innovation

Our history is the history of the Korean beauty industry. Through the technology
and knowledge built up over 30 years with a challenging and innovative spirit,
we seek new beauty and new value in response to the demands of the new generation.

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Human Beauty
Creator

With our creative and continuous R&D and safe, reasonable products, we offer differentiated beauty
from which customers can draw deep satisfaction in their everyday lives.

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About Company

Our Values

Learn more about our company values & vision.

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Brands

It's skin

IT’S SKIN studies the skin type of every individual with respect for differences and diversity.
Offering genuine skincare solutions to create a balanced healthy skin for each individual,
so everyone can be their own beauty ideal.

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Brands

Flamel

Flamel MD is an alche-medic brand recreating inspiration drawn
from French alchemist Nicolas Flamel into modern skincare solutions.

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Brands

dixionist

All dixionist products are developed
through close collaboration with dermatological scientists
to provide high efficacy for the skin while preventing harm to the environment.
Experience a pleasant change at dixionist,
a clean solution for both your skin and the environment

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Brands

ICS

ICS is a cosmetics brand offering the best products and
solutions to individual customers through the accurate diagnosis of their skin type
and conditions for healthy and beautiful skin.

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Brands

Atopalm

MLE^® skin-friendly protective layer originally developed through a father’s love
and passion keeps the very sensitive and delicate skin of a child healthy.