Our Story

IT’S HANBUL is where passion for beauty comes together
to create great beauty. We will always be with our customers
and beauty wherever they may be.

30 Years of Innovation

Our history is the history of the Korean beauty industry. Through the technology
and knowledge built up over 30 years with a challenging and innovative spirit,
we seek new beauty and new value in response to the demands of the new generation.

Human Beauty Creator

With our creative and continuous R&D and safe, reasonable products, we offer
differentiated beauty from which customers can draw deep satisfaction in their everyday lives.

Global Leading
Cosmetic Company

Fully equipped with eco-friendly facilities and beauty technology, we deliver beauty
to customers in Korea and around the world as a global leading cosmetic company.