HISTORY

History of IT’S HANBUL

With a challenging and innovative spirit, we have continued working
without a break along the changing times since 1989. And, with this same challenging
and innovative spirit and commitment to customers, we will continue to work
to create new beauty for the next 30 years and more.

SINCE 1989

Our history is the history
of the Korean beauty industry.

2019~2010 Global Expansion

Working toward a global leading cosmetic company.
Business expansion into OEM/ODM and launch of
IT’S HANBUL for the next great leap forward.

May 2019

IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for six straight years.
IT’S SKIN Prestige Creme d’Escargot and Yeux Ginseng d’Escargot won Gold at the Monde Selection.

Feb 2019

Launched an alche-medic brand, Flamel MD.

Jul 2018

Acquired makeup research-oriented ODM company ANNE Co., Ltd.

May 2018

IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for five straight years.
Power 10 Formula Effector GF, YE and VC (three types) won Silver
at the Monde Selection.

Oct 2017

IT’S HANBUL obtained a production permit for facilities in Huzhou, China.

May 2017

Company name changed to IT’S HANBUL
after the merger between IT’S SKIN and HANBUL COSMETICS Co., Ltd.,
and Eumseong Plant into Beauty Dream Center.

May 2017

IT’S SKIN Prestige Creme d’Escargot won Grand Gold and Special Jury Prize at the Monde Selection for four straight years.

Jan 2017

IT’S SKIN won the grand award at the Korean First Brand Awards.

Aug 2016

Eumseong Plant obtained a green management certificate.

Jun 2016

Took over a cosmetic company for sensitive skin, NeoPharm Co., Ltd.

May 2016

IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for three straight years.

Dec 2015

HANBUL China established.
IT’S SKIN listed in the securities market.

Nov 2015

HANBUL COSMETICS CI changed.

Sep 2015

CEO Lim Byeong-cheol took office as the chairman.

May 2015

IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for two straight years.

Apr 2015

It’s Skin China Co., Ltd. Established.

Feb 2015

Green Management Declaration announced.

Jan 2015

Received USD 20 Million Export Tower.

May 2014

IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the 53rd Monde Selection (for the first time) and
received USD 5 Million Export Tower.

May 2013

Received <Korean Representative Best Enterprise Accreditation> by Maekyung.com.

Jan 2012

HANBUL COSMETICS Co., Ltd. separated manufacturing and sales offices.
HANBUL Beaute established.

Jun 2011

Quattro Homme launched.

Jan 2011

IT’S SKIN entered roadside shops and department stores abroad.

Jan 2011

E Nature launched.

2009~2000 Takeoff Stage

R&D-centric company riding along the wave of K-beauty.
IT’S SKIN, the first cosmeceutical brand launched in Korea.

Dec 2009

REOROM received the grand award at the 2009 Best Package Design Award Korea.

Dec 2009

New material, White Focus-LP received NET (New Excellent Technology) certificate at the 3rd NET hosted by the Korean Ministry of Knowledge Economy and the Korea Industrial Technology Association.

Dec 2009

R&D Center received CGMP certificate.

Dec 2009

IT’S SKIN released Prestige Creme d’Escargot.

Feb 2009

CEO Lim Byeong-cheol received the Minister Award from the Korean Ministry of Health, Welfare and Family

Nov 2008

REOROM received Korean Success Design, the award of the Korean International Trade Association at the Korea Superb Trademark Award and the Minister Award by the Korean Ministry of Knowledge Economy at the Korean Brand Awards.

Feb 2008

REOROM launched.

Dec 2007

REOROM signed an MOU with Jeju High Tech Industry Development Institute, and R&D Lab established in Jeju, Korea.

Jul 2007

Power 10 Formula made Maeil Business Newspaper’s list of hit products.

Feb 2006

Cosmeceutical brand IT’S SKIN launched in Korea.

Jan 2006

Herbal cosmetic brand Misaekyeon launched.

Apr 2005

Batangjin launched.

Jul 2000

Cosmerian Co., Ltd. Established.

Apr 2000

Batang launched.

1999~1989 Growth

Taking the lead in the Korean beauty market.
Strengthening the presence as the first generation
K-beauty cosmetic company with the establishment
of an R&D Lab and plant in Eumseong,
Chungcheongbuk-do, Korea.

Oct 1999

Ranked top in the basic skincare product category at the KMAC (Korean Management Association Consulting) Customer Satisfaction Survey.

Apr 1999

ESCADA Cosmetics Co., Ltd. Established.

Feb 1999

Yium launched.

Nov 1998

Received the grand award at the Value Management Awards.

Nov 1997

LUICHEL launched.

Feb 1997

BASSEN launched.

Mar 1996

Eumseong Plant started operating.

Jan 1996

ICS Unit formed and business began.

Jan 1995

Overclass I.D launched.

Mar 1994

Door-to-door sales for LASSOMOI and LIERAC began.

Feb 1994

KORANCE Unit formed and business began.

Feb 1993

HANBUL R&D Lab obtained permit.

Jan 1993

Do & Be launched.

Jul 1992

Gunpo Plant started operating.

Jan 1991

CEO Lim Byeong-cheol took office as the president HQ building relocated.

Jul 1990

SANZERIE launched.

Feb 1990

Male cosmetics brand LECAF launched.

Aug 1989

The first brand SENSATION launched.

Feb 1989

HANBUL COSMETICS Co., Ltd. Established.

2019~2010 Global Expansion

Working toward a global leading cosmetic company
Business expansion into OEM/ODM and launch
of IT’S HANBUL for the next great leap forward

  • May 2019
    • IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for six straight years.
    • IT’S SKIN Prestige Creme d’Escargot and Yeux Ginseng d’Escargot won Gold at the Monde Selection.
  • Feb 2019
    • Launched an alche-medic brand, Flamel MD.
  • Jul 2018
    • Acquired makeup research-oriented ODM company ANNE Co., Ltd.
  • May 2018
    • IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for five straight years.
    • Power 10 Formula Effector GF, YE and VC (three types) won Silver at the Monde Selection.
  • Oct 2017
    • IT’S HANBUL obtained a production permit for facilities in Huzhou, China.
  • May 2017
    • Company name changed to IT’S HANBUL
    • after the merger between IT’S SKIN and HANBUL COSMETICS Co., Ltd.,
    • and Eumseong Plant into Beauty Dream Center.
    • IT’S SKIN Prestige Creme d’Escargot won Grand Gold and Special Jury Prize at the Monde Selection for four straight years.
  • Jan 2017
    • IT’S SKIN won the grand award at the Korean First Brand Awards.
  • Aug 2016
    • Eumseong Plant obtained a green management certificate.
  • Jun 2016
    • Took over a cosmetic company for sensitive skin, NeoPharm Co., Ltd.
  • May 2016
    • IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for three straight years.
  • Dec 2015
    • HANBUL China established.
    • IT’S SKIN listed in the securities market.
  • Nov 2015
    • HANBUL COSMETICS CI changed.
  • Sep 2015
    • CEO Lim Byeong-cheol took office as the chairman.
  • May 2015
    • IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the Monde Selection for two straight years.
  • Apr 2015
    • It’s Skin China Co., Ltd. Established.
  • Feb 2015
    • Green Management Declaration announced.
  • Jan 2015
    • Received USD 20 Million Export Tower.
  • May 2014
    • IT’S SKIN Prestige Creme d’Escargot won Grand Gold at the 53rd Monde Selection (for the first time) and
    • received USD 5 Million Export Tower.
  • May 2013
    • Received <Korean Representative Best Enterprise Accreditation> by Maekyung.com.
  • Jan 2012
    • HANBUL COSMETICS Co., Ltd. separated manufacturing and sales offices.
    • HANBUL Beaute established.
  • Jun 2011
    • Quattro Homme launched.
  • Jan 2011
    • IT’S SKIN entered roadside shops and department stores abroad.
    • E Nature launched.
2009~2000 Takeoff Stage

R&D-centric company riding along the wave of K-beauty.
IT’S SKIN, the first cosmeceutical brand launched in Korea

  • Dec 2009
    • REOROM received the grand award at the 2009 Best Package Design Award Korea.
    • New material, White Focus-LP received NET (New Excellent Technology) certificate at the 3rd NET hosted by the Korean Ministry of Knowledge Economy and the Korea Industrial Technology Association.
    • R&D Center received CGMP certificate.
    • IT’S SKIN released Prestige Creme d’Escargot.
  • Feb 2009
    • CEO Lim Byeong-cheol received the Minister Award from the Korean Ministry of Health, Welfare and Family
  • Nov 2008
    • REOROM received Korean Success Design, the award of the Korean International Trade Association at the Korea Superb Trademark Award and the Minister Award by the Korean Ministry of Knowledge Economy at the Korean Brand Awards.
  • Feb 2008
    • REOROM launched.
  • Dec 2007
    • REOROM signed an MOU with Jeju High Tech Industry Development Institute, and R&D Lab established in Jeju, Korea.
  • Jul 2007
    • Power 10 Formula made Maeil Business Newspaper’s list of hit products.
  • Feb 2006
    • Cosmeceutical brand IT’S SKIN launched in Korea.
  • Jan 2006
    • Herbal cosmetic brand Misaekyeon launched.
  • Apr 2005
    • Batangjin launched.
  • Jul 2000
    • Cosmerian Co., Ltd. Established.
  • Apr 2000
    • Batang launched.
1999~1989 Growth

Taking the lead in the Korean beauty market.
Strengthening the presence as the first generation K-beauty cosmetic company
with the establishment of an R&D Lab and plant
in Eumseong, Chungcheongbuk-do, Korea

  • Oct 1999
    • Ranked top in the basic skincare product category at the KMAC (Korean Management Association Consulting) Customer Satisfaction Survey.
  • Apr 1999
    • ESCADA Cosmetics Co., Ltd. Established.
  • Feb 1999
    • Yium launched.
  • Nov 1998
    • Received the grand award at the Value Management Awards.
  • Nov 1997
    • LUICHEL launched.
  • Feb 1997
    • BASSEN launched.
  • Mar 1996
    • Eumseong Plant started operating.
  • Jan 1996
    • ICS Unit formed and business began.
  • Jan 1995
    • Overclass I.D launched.
  • Mar 1994
    • Door-to-door sales for LASSOMOI and LIERAC began.
  • Feb 1994
    • KORANCE Unit formed and business began.
  • Feb 1993
    • HANBUL R&D Lab obtained permit.
  • Jan 1993
    • Do & Be launched.
  • Jul 1992
    • Gunpo Plant started operating.
  • Jan 1991
    • CEO Lim Byeong-cheol took office as the president HQ building relocated.
  • Jul 1990
    • SANZERIE launched.
  • Feb 1990
    • Male cosmetics brand LECAF launched.
  • Aug 1989
    • The first brand SENSATION launched.
  • Feb 1989
    • HANBUL COSMETICS Co., Ltd. Established.
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