Alginic Acid Mascara Technology
- Dramatic eye makeover with mascara
- A cosmetic composition of mascara (patent no.10-0669340)
One of the important keys to the beauty of women is long and voluminous eyelashes.
With the increasing needs of customers for long and beautifully curled, full eyelashes, various functional mascara products have been introduced. Lengthening (long-lash) mascara has also sold steadily.
Holding an unchallenged position in the lengthening mascara category, our research lab once again came into the spotlight with patent (no.10-0669340) for mascara composition through the coupling of alginic acid and calcium.
Alginic acid is a sticky mucilage dietary fiber from sea algae in water, such as sea mustard and kelp when it is soaked in water. It is known to help excrete particulate matter and heavy metals from the body and strengthen blood vessels.
The key point of this technology is that mascara coats the eyelashes when alginic acid is combined with calcium and gives a dramatic lash lengthening effect.
ESCADA Chic Emotion Dual Mascara using this technology extends the length of the eyelashes every time it is applied to create an illusion that the eyelashes are extended while still looking natural.
In addition, waterproof and minimal fallout features with patented two ingredients – alginic acid and calcium largely contribute to its continued popularity.
