Light Weighted (Low Specific Gravity) Mascara Technology
- Lightweight mascara creating fuller and longer eyelashes
- A cosmetic composition of mascara having a low specific gravity (patent no.10-1646903)
the eyelashes do not droop after curling. It is a light weighted mascara with a low specific gravity, which is about 60% of that of common mascara.
Having a light weight is one of the important requirements along with lash extension, volume and curling effects when it comes to mascara. That is because when a weighty mascara is applied, the eyelashes tend to droop with time as though you are sleepy and the eyes feel heavy and uncomfortable.
Our lightweight (low specific gravity) mascara, however, has volatile micro air bubbles. It is the key to light weight of the mascara that helps the mascara stay put and still feel light when applied to the eyelashes. It also makes the eyelashes droop less than when common mascara is applied.
IT’S SKIN’s much-loved It’s Top Professional Air Mascara, which makes use of this technology, is about 60% lighter than common mascara and yet creates a great curl that lasts long without drooping using Power Setting Polymer and patented shape memory formula.
