R&D Lee Ji-min

‘To develop an innovative product that’s worth buying again’

  • Q. How did you join IT’S HANBUL?

    When I got into university, my cousin who had already entered the business world bought me E Nature’s pressed powder as a gift. I started wearing makeup at the age of 20, and E Nature’s pressed powder was of good quality, generous amount and affordable price.
    I bought three more later. I tried many cosmetics, but only a few of them were good enough to buy again. IT’S HANBUL, the company who developed E Nature pressed powder was one of cosmetics companies that inspired me most when I just started out in a career. I joined IT’S HANBUL to develop an innovative product that’s definitely worth buying again at IT’S HANBUL Lab.

  • Q. Please briefly describe your work.

    As a cosmetic formulation researcher, I am working on developing basic skincare products including toner, lotion and cream.
    I try various products that come pouring into the market to analyze the latest trends and develop new formulas through in-depth research of ingredients and technology. I analyze and study everything and every detail throughout the entire development process until ingredients form into a product that can satisfy customers.

  • Q. What has been your biggest achievement after joining IT’S HANBUL?

    I took part in the development of Birch Juice Hydro, the main product lineup of E Nature using birch sap in the department responsible for product renewal. However, it was not at all plain sailing. In the early development stage, I had to analyze dozens of products and develop a new formula, and even after the product was released, I was left with paperwork related to export. Birch Juice Hydro though was successfully launched via Soko Glam, the powerhouse of K-beauty products in the U.S., and the initial supply was quickly sold out.
    I felt proud and happy to see my efforts had paid off.

  • Q. Message for those who want to join IT’S HANBUL!

    IT’S HANBUL has built a robust research infrastructure and invested heavily in R&D for over 25 years. With a family-like work environment, DB and research support ahead of any other companies, IT’S HANBUL is the best place to start your career as a cosmetic researcher and develop your potential to the full.